Social Media Marketing
Social Media Marketing is the art of utilising the right social media channels for your audience to develop a following through either paid advertising or organic content. This is an excellent space to create both product or brand awareness and to celebrate your ‘raving fans’. It gives your customers ownership as they can retweet or share your content to support you or become a follower and give you ‘likes’.
Search Engine Optimisation
Search Engine Optimisation (SEO) is the practice of getting your website to appear at the top of the Search Engine Results Page (SERP).
This is specifically ‘organic’ search results which means that you have not paid for advertising for your website to appear there.
The way that a search engine such as google decides what order pages should appear in search results is decided by a computer algorithm. The algorithm is constantly changing to try and improve the experience of users. For your website to rank, it must be accurate, relevant and original. This means everything from the correct technical formation of your site to top-notch content geared for your audience. This is not a ‘set and forget’ situation but an evolving journey of appealing to site crawlers and observing your competitors.
Email Marketing is the process of gaining and retaining customers through email sequences. Email still holds the record for conversion rates. If your company is not collecting and marketing an email list then you are missing out on a significant market. Not least because an email must be given by the customer in the first place which is them stating interest in your business. They may not be ready to buy today but building an email relationship makes a much greater chance of them choosing you when they are or of recommending you to another potential customer.
Pay Per Click Advertising
Pay Per Click (PPC) is the name for paid advertising, this is where you buy a space on a webpage. It is marked as an advert to users and you build a set of circumstances where the advert should be shown, you enter a bidding war for the available space. However you can not just buy the advertising spaces, your advert must also be relevant to the user. This is decided by an algorithm that will gauge the relevance, quality of the web page linked and the bid amount. Done correctly this can provide a stream of ‘ready to buy’ visitors to your website with a good Return on Investment (ROI). Done poorly and this can use a lot of budget for little or no return.
Everything that you write and produce is an opportunity to interact with your customers. It needs to be representative of your brand and speak to your customer. The internet is awash with information and opinion, your content needs to stand out.
We create content for you that is in line with your brand image or we can work with your staff to refine your content creation.
We market content depending on your requirements, distributing through your marketing channels.